Several times a year, we make significant, broad changes to our search algorithms and systems. For example, when our “Speed Update” happened, we gave months of advanced notice and advice. ![]() We aim to confirm such updates when we feel there is actionable information that webmasters, content producers or others might take in relation to them. Sometimes, an update may be more noticeable. Most aren’t noticeable but help us incrementally continue to improve. ![]() ![]() Each day, Google usually releases one or more changes designed to improve our search results.
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